ERA Milestones

era-milestones

ERA, Setting Industry Standards in Being the 1st Real Estate Agency to…

2012

  • Be awarded the SHARE Corporate Platinum Award at the Community Chest Awards 2012.
  • Move into its 30th Glorious Years of Sales Achievement, Service Excellence and Customer Satisfaction.

2011

  • Set up a three-storey service and training ERA centre in the heart of Toa Payoh Town.
  • Introduce a Million Dollar Cash Draw for Customers and salespersons.

2010

  • Make a significant contribution towards the HDB’s 50th Anniversary Fund Raising of $2.38 Million for the Community Chest.
  • Win 15 industry awards for Team Managers and Salesperson (the most number for any one company) at the Inaugural International Real Estate Congress held at the Marina Bay Sands Convention Centre.
  • Produce the most number of top scorers for the Common Examination for Salespersons (CES).
  • Achieve the highest passing rate for the total cohort of candidates taking CES.

2009

  • Be awarded Superbrand status in Singapore for two consecutive years.
  • Sponsor a segment in the Community Chest Charity Show – TrueHearts 2009 and help raise $200,000 in just ten minutes through a dollar-for-dollar match donation pledge.
  • Host a 4-km Charity Walk in aid of the Singapore Association for the Deaf and help raise $80,000.

2008

  • Be awarded the Reader’s Digest Trusted Brands survey 2008 (real estate and property agent category).
  • Be awarded Superbrand status in Singapore.
  • Capitalize on ZapCode, the code-reading trend to allow customers quick accessibility in real time updates of ERA properties and latest transactions on their mobile phones.
  • Launched 98TXTERA, a messaging service to get instant real estate information on cellphones.

2007

  • Introduced ERA Sellers Security Plan, We Will Sell Your House, Or ERA Will Buy It”.
  • Give away a Mercedes-Benz SLK or a prestigious Condo to its Associates in a lucky draw.

2006

  • Introduce Group Personal Accident Insurance Plan to ERA Associates.
  • Introduce Extended Home Warranty Plan for new projects.
  • Introduce Hersing Scholarship for ERA customers.

2005

  • Build its own building, Hersing Hub.
  • Introduce Hersing Credit for ERA customers.
  • Achieve  SuperBrand in Singapore.

2004

  • Be awarded No. 1 Real Estate Brand.
  • Introduce Hersing Credit for ERA Associates.
  • Introduce mobile office technology called ERA 24/7 PS (ERA Mobile Office 24 by 7 Property Search).

2003

  • Produce Home Affairs on Mediacorp’s Channel 5.
  • Introduce ERA-UOB Visa Card for its Associates and customers.

2002

  • Bestowed the title of “World’s Largest Real Estate Office”.
  • Publish myHome, a weekly property supplement in Streats.
  • Launch ERA Mobile.

2001

  • Achieve 95% brand awareness in Singapore.
  • Introduce Passports to Selling, Buying, Career in Real Estate and Success.

2000

  • Introduce the Customer Privilege Plan (CPP).
  • Win the Franchise Excellence Award (Master Franchise).

1999

  • Introduce ERA Property Online on TCS Teletext.

1998

  • Generate the listing of its holding company Hersing Corporation Ltd.
  • Be awarded the Community Chest Special Events Award.

1997

  • Be on the Internet.
  • Produce a Dress Your House for Success Video.

1996

  • Introduce ERA Mobile Access Network.
  • Win the National IT Award (Private Sector).
  • Market properties using message pagers.

1995

  • Publish Answers book.
  • Publish quarterly Residential Review of Singapore.
  • Introduce Customer Lucky Draw.

1994

  • Achieved SISIR ISO 9002 Award.

1993

  • Introduce Real Estate Investment Report.

1992

  • Introduced Credit Card Programme.
  • Provide a Deposit Guarantee Programme.
  • Introduce a Customer Satisfaction Survey.
  • Promote career apparel.
  • Introduce Real Estate Showcase on TCS.

1991

  • Introduced RealNet.

1990

  • Provide a Home Protection Plan for HDB properties.

1989

  • Provide a Home Protection Plan for Private properties.

1988

  • Published Realty Guide magazine.

1987

  • Hold Annual Business Conference.

1986

  • Conduct Real Estate Career Seminars.

1985

  • Published TeamERA.

1983

  • Introduce Open Home marketing concept.

1982

  • Provide Real Estate training.
  • Introduce Exclusive Listing marketing concept.